Translation & Localization

Check our articles on translation and localization!

Translation Basics

Translation Basics (Video Series)

Translation Basics is our new video series where we try to explain the basic ideas, terminology and jargon regarding translation and localization and try to answer some of the most common questions we are receiving regarding the translation process. 1.What is the difference between translation & localization? 2.What is a CAT tool? 3.What is a …

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Why Do Most Startups Fail to Scale Internationally

Why Do Most Startups Fail to Scale Internationally?

The startup world is an exciting place to be. Inspired by innovation, driven by values, and determined to make the world a better place, startups are primed for success. But there’s more to winning loyal customers and securing a meaningful market share than a good idea. Strategy is integral from day one and matters even …

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Our Top 10 Most Popular Articles of 2022

Our Top 10 Most Popular Articles of 2022

Now that 2022 is almost entirely in the rearview mirror, here’s a look back at our ten most-viewed blog posts of the year. 1. How Does the EU MDR Affect the Translation Process? In this article we explore how the European Union Medical Device Regulation (EU MDR) affects the translation process of medical devices. 2. …

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C:\Users\effies\Downloads\How to Increase Your Global Audience Reach With Video Translation

How to Increase Your Global Audience Reach With Video Translation

Video is a powerful marketing tool that engages, educates, and entertains audiences. It’s no wonder 86 percent of businesses leverage video in their marketing strategy. However, for brands with global ambitions, communicating with foreign audiences via video can pose a linguistic challenge. Your Japanese audience might not “get” the punchline of your joke in English, …

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How to localize your video for international audiences

How to Localize Your Video for International Audiences

Video content marketing is one of today’s most popular content marketing trends. But what happens when you have created your video in a specific language and want to reach other foreign markets with it? Then the answer is video localization. Keep reading this article and find out why and how to localize your video content, …

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What Is DTP, What Is LSO, and What Is Testing in Translation

What Is DTP, LSO, and Testing in Translation?

The translation and localization industry comes with a lot of jargon. To make it easier for you, in this article we are going to explain the processes of desktop publishing, linguistic sign-off, linguistic localization testing and functional testing. What is DTP? Desktop publishing (DTP) is the creation of documents using page layout software on a personal computer. …

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7 Things to Look For in a Global Translation Agency

7 Things to Look For in a Global Translation Agency

Translating content from one language to another is not always a straightforward process, yet mistakes and misunderstandings are not an option for your business. You need quality — authentically translated content that precisely communicates your desired message and does not offend your target audience. To achieve this goal, you need a translation partner, an agency …

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Closed Captions vs Subtitles What’s the Difference

Closed Captions vs Subtitles: What’s the Difference?

Thanks to the internet, many modern businesses are global businesses. People are connecting across borders and oceans with brands headquartered in all corners of the world. It’s an exciting phenomenon, particularly for companies with big ambitions. But, international expansion is not without its challenges – language and cultural barriers can sabotage attempts to break into …

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Glocal

What Is Glocal?

According to Britannica encyclopedia, glocalization is “the simultaneous occurrence of both universalizing and particularizing tendencies in contemporary social, political, and economic systems”. This term is believed to derive from the Japanese word “dochakuka” and its actual meaning is global localization. Japanese used this term to describe the concept of localizing farming techniques to local markets. …

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Localization tips for SaaS companies

Localization Tips for SaaS Companies

Listen to this article now: Software localization is the process of tailoring a software product to meet the language and cultural expectations of the end user. Software localization goes beyond simple text translation. Everything from the imagery, colors, symbolism, and font size are tweaked to ensure a seamless user experience in every country and region …

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