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The latest edition of ELIA Networking Days took place in beautiful Lyon. What made the event special was the fact that it was ELIA’s 10th anniversary and it was celebrated accordingly. Amongst other events, the 10th anniversary dinner was held at the Abbaye de Collonges, “powered” by the famous chef Paul Bocuse! The conference itself took place at the Lyon Convention Centre with session rooms providing a beautiful view over the river Rhone and the adjacent park.
Sessions covered lots of topics related to the translation and localization industry, with tracks ranging from Technology to Life Sciences, and from Business Management to Smart Sales. As always, here’s our quick list of takeaways from the event.
- Clio Schils, in a double session, shared her vast experience and talked about the future of life sciences. Some amazing things are in store for life sciences; M-health is here and taking over! As for LSPs:
- The higher the risk (of the medical/pharma product etc.), the more documentation there is to be translated.
- Follow regulatory news if you want to provide some added value service to your clients.
- Anita Wilson described how to leverage transcreation as a service. A few “tweets” that stood out:
- Translating “I’m loving it” for McDonalds should cost a lot more than €0.30. Doesn’t it cost tens of thousands just to create the motto?
- Marketing translation is not a service to be charged on a per word rate.
- Do you transcreate images? Make sure to replace small boats with big yachts when targeting rich countries!
- Sabrina Ferrari talked not only about the importance of KPIs but also how to leverage them for marketing and sales purposes. Have you thought of including KPIs in your company collateral? For example, your customer retention rate could be a key selling point!
- Gerry Lynch described the experience of doing business in the US, lots of interesting (to say the least) stories. Merging with a local company was the best solution he said. And if you are worried about the city you pick, just look if there is competition around. If so, then opportunities are there, as well as resources.
- Doug Strock provided ideas about diversifying your business. Be careful though not to damage your brand when adding a new service to your portfolio.
- In a session-turned-workshop, Britta Weber tackled the ever-challenging topic of customer complaints. When a customer complains, your first reaction is important! Talk slowly, say your name, and reduce aggression.
- Matthias Ceasar provided insight coming from years of personal experience as to the growing pains of an LSP, and what is the perfect size, if there is one. The conclusion? There is no right or wrong, it depends on how you see yourself in the future. “Success comes with maturity and curiosity”.
- Tony O’Dowd and Jeff Allen – besides providing music during the dinner – pointed out how the cloud provides opportunities to small companies and how minority languages can be leveraged as a business proposition respectively.
Finally, in an inspiring keynote speech, Ralph Blundell addressed the topic of “Ethics as a business differentiator”.
- Positive stories are your most powerful marketing tool.
- Nobody really works for the money (!) If you do so you would become a drug dealer!
- Moderation is necessary: excess is always damaging. There is an optimum size and growth for everything. If only more people applied it in everyday life!
Happy Birthday ELIA and thank you for a wonderful conference! Next ND stop: Krakow, October 1-3, 2015. See you there!