Glocal

What Is Glocal?

According to Britannica encyclopedia, glocalization is “the simultaneous occurrence of both universalizing and particularizing tendencies in contemporary social, political, and economic systems”. This term is believed to derive from the Japanese word “dochakuka” and its actual meaning is global localization. Japanese used this term to describe the concept of localizing farming techniques to local markets. …

What Is Glocal? Read More »