How Google Analytics Can Help You Pick Your Next Target Language

Listen to this article now:

For businesses aiming to expand their global reach, translation services play a vital role in breaking down language barriers and engaging international audiences effectively. As a language services partner, we understand the challenges clients face when selecting the right target language for their content. In this article, we will explore how your business can leverage Google Analytics to identify the most promising language markets, enabling you to make informed decisions about your translation requirements.

1. Understanding Your Current Audience’s Language Preferences

At Commit Global, we believe data-driven decisions lead to successful translation strategies. Google Analytics provides detailed data about the language preferences of your current website visitors. By understanding the languages spoken by your existing audience, you can identify potential target languages with the most significant growth opportunities. Analyze the language breakdown of your website’s traffic to determine if there is a sizable segment of non-English speaking users already engaging with your content. This approach ensures that your translated content resonates with the languages your audience already speaks, increasing engagement and conversions.

How to Check Your Website Visitor’s Language Preferences

Open Google Analytics, On the Reports tab on the left, click User Attributes -> Overview. Find the Languages card and click View languages on the bottom of the card to open the report.

2. Identifying Geographic Locations for Localization Opportunities

In addition to language data, Google Analytics can also show you the geographic locations of your website visitors. By identifying regions with a high number of visitors but low engagement rates due to language barriers, you can pinpoint potential areas where translating content into the local language may improve user engagement.

How to Check Your Website Visitor’s Geographic Locations

On the Home page, start with the Where are your users visiting from? card, which provides the number of users from the top-seven countries. Click View countries on the bottom of the card to open the Country report.

3. Uncovering Organic Search Keywords for Translation Optimization

Using Google Analytics, you can uncover the organic search keywords that are driving traffic to your website. This data can reveal if users from specific language markets are already searching for content similar to what you offer. This information can provide insights into which languages are likely to yield higher organic traffic and potential opportunities for content optimization.

4. Analyzing User Behavior and Engagement for Language-Specific Translations

By studying user behavior metrics such as bounce rate, time on page, and conversion rates, Google Analytics allows you to understand how different language-speaking audiences engage with your content. If you notice a higher bounce rate or lower engagement in specific languages, it might indicate the need for localized content that resonates better with those audiences.

5. Setting Language-Specific Goals for Translation Success

Google Analytics allows you to set up language-specific goals to track the performance of various language versions of your website or content. This feature can help you compare the success of different language campaigns and identify which languages contribute the most to your overall objectives, such as conversions or lead generation.

6. Conducting A/B Testing for Optimized Translations

A/B testing, also known as split testing, enables you to compare the performance of different language versions of your website or landing pages. By running experiments with language variations, you can determine which language drives higher engagement and better conversion rates, leading to data-driven decisions when selecting your target language.

Unlocking Global Success

As a trusted translation company, we understand the challenges businesses face when selecting a new target language for their global expansion efforts. By harnessing the power of Google Analytics, our translation services will align perfectly with your audience’s language preferences and behavior.

Whether you seek to understand your current audience demographics, uncover localization opportunities, enhance SEO efforts, or analyze user engagement, Google Analytics provides the insights needed to make informed decisions for your translation requirements. Partner with us to navigate the world of multilingual communication and unlock your business’s true global potential.

Never Translate Keywords—Do International Keyword Research Instead

What is involved in Website Localization?

Website Localization: Why is it so important?

The “who” and the “how” in website localization

What is Web Accessibility & How to Implement it?

Effie Salourou

Effie Salourou is Commit Global’s Communications and QA Manager and is responsible for planning and executing a marketing, advertising and brand strategy for the organization and also manages the implementation of ISO 9001, 17100 and 13485 and the GDPR and handles internal and external quality audits. She has a Master's degree in Tradumática: Translation technologies, a Bachelor’s degree in Translation, a Bachelor’s degree in Spanish language and civilization and a Diploma in Digital & Social Media Marketing by Knowcrunch. She is fluent in four languages and has 15+ years of experience working in the localization industry. She is a “technology buff” and especially enjoy combining her passion for cultures and technology in her everyday work.