Localization 101 for Startups:
How to Create a Global Business
Is your startup ready to expand
to global markets?
To ensure your startup survives long-term, international expansion is a must, and that means your product or service – and every associated touchpoint – must be tweaked and tailored to meet the distinct language, cultural, and societal expectations.
That’s where localization comes into play. Localization goes beyond the simple translation of your text. It ensures every aspect of your startup’s offering is geared toward delivering a seamless customer experience. By demonstrating your commitment to your new audience, it also helps your brand secure trust.
In short, localization shows a new market that it’s a priority, not an afterthought. Here is your guide to localization for startups. Use it to become a global business.
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