localization strategy

Top 5 localization tools

Top 5 localization tools for an internal translation department

Localization is a very broad process that includes various steps, tools, and procedures. It aims to produce a final product that is unique and culturally appropriate for the intended audience. Translation is only one part of this multifaceted process. Other aspects of the localization process include the adaptation of the graphic design of a product, …

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localization-strategy

Localization strategy: a broader approach

The idea of going global by being local is a very common one in the localization world. Businesses wanting to expand their activities beyond their geographic borders have to build a customized local presence into the individual locations they want to penetrate to. Although the concept is familiar, there are many different factors to think …

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Pharmaceutical companies, CROs and translation agencies: a localization strategy that includes them all

The global pharmaceutical industry has marked impressive growth over the past couple of decades, with the total revenues worldwide breaking the threshold of 1 trillion US dollars for the first time in 2014 and continuing their steep progress ever since. While China is growing fast, the US and Europe are still the key players with …

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